Trans­for­mation and AI Adoption

Trans­for­mation and AI Adoption

Human-centered trans­for­mation and AI adoption

Artificial intel­li­gence is funda­men­tally changing the world of work. We support you in not only intro­ducing AI, but embedding it sustainably in your organi­zation: with the right struc­tures, a learning culture, and empowered teams.

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Dr. Dirk Franssens and Jonas Klinger in conversation

AI adoption

What does your organi­zation need to introduce AI sustainably and use it to create value?

Successful AI imple­men­tation is far more than an IT project. It changes struc­tures, processes, and above all the way people work. That’s why a holistic approach is crucial — one that keeps both technology and people in view and embeds AI where it creates real value.

Which dimen­sions determine the success of AI adoption?

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Corporate strategy & vision

AI in the context of the overall strategy

R-Commerce layered model

Technology & data

Person­al­ization, live data analysis, customer segmen­tation

Visualisierung Generative AI

Organi­zation

Data science, machine learning and the use of AI

Zwei Geschäftsleute laufen motiviert auf eine große Treppe zu, auf deren Spitze eine rote Fahne weht – Symbol für gemeinsame Ziele und Unternehmenskultur.

Culture

Empow­ering employees for maximum output

Where does your company stand when it comes to AI? Take the test!

  • Start
  • Use & Appli­cation of AI
  • Gover­nance & Culture
  • Perfor­mance measurement
DMA Quick Check
Our company is already actively using AI and integrating it into business processes.

Learn more in our free whitepaper

Download the whitepaper for free now and learn how sustainable AI adoption works. Our Human-Centered AI Adoption guide shows how companies introduce artificial intel­li­gence holis­ti­cally and with a people-first approach. Only available in German.

Cover of the whitepaper Human-Centered AI Adoption

Deep Dive

Our approach: From measurement to sustainable embedding

Baseline measurement: Know your starting point

Before we act, we measure. With our AI Adoption Score, we system­at­i­cally capture how AI is currently used and accepted in your organi­zation. We assess usage rates, attitudes, social norms, and employees’ perceived compe­tence. This creates an objective data foundation and a shared picture of where your organi­zation stands today — and where the biggest levers are.

Prior­i­ti­zation and concept devel­opment: Identify the right measures

Based on the analysis, we develop a struc­tured catalog of measures. Each measure is evaluated by effort, expected impact, and culture fit. This results in prior­i­tized blueprint concepts that are not only techni­cally sound, but also organi­za­tionally feasible and effective for people. Because effective AI adoption is based on under­standing human needs for autonomy, compe­tence, and belonging.

Piloting: Learning under real condi­tions

Prior­i­tized measures are piloted in a protected setting with selected user groups. These pilot projects provide practical insights, create tangible success experi­ences, and make the value of AI visible to the entire organi­zation. In parallel, we contin­u­ously collect user feedback to itera­tively improve the measures.

Second measurement: Make impact visible

After the pilot, we measure again. The comparison with the baseline measurement shows how usage, accep­tance, and attitudes toward AI have changed. These insights feed directly into further devel­opment and form the starting point for the next adoption cycle.

In one sentence

Organi­za­tions are also just people.

We are convinced that sustainable AI adoption only succeeds when people are at the center. Our ambition is not only to support organi­za­tions in intro­ducing AI, but to empower them to actively shape the change and benefit from AI in the long term.
Joachim Stalph

Joachim Stalph

Managing Partner

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