Customer-oriented digital strategy
Here comes your digital masterplan
From brainstorming to MVP: We develop your implementation-oriented 360° digital strategy. Our customer-centric digital strategies improve customer experience, increase loyalty and leverage appropriate technologies for personalized interactions — whether digital-only or cross-channel.
Our Promise
Your strategy is the anchor that guides all digital activity. Our strength: We understand how strategies work in practice. For consistent customer focus and successful development.
Deep Dive
Our services in detail
- Digital vision before digital strategy
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An effective digital strategy cannot be planned on a drawing board. It must be built in the hearts and minds of the people involved. That’s why our first step is to hold intensive workshops to get everyone on the same page. The clearer this vision is and the more consistently it is supported by those involved, the easier it will be to implement and change.
- Analysis of status quo & strengths/weaknesses profile
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The second important step is a thorough analysis of your company’s current business processes, digital infrastructure, and competitive landscape. Both internal and external factors are considered. This step reveals the size of the gap to the digital vision and the need for change.
- Development of strategic planning and definition of objectives
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The digital vision provides the framework for deriving clear objectives to be achieved through the digital strategy. The actual digital strategy is then developed based on the analysis and defined goals. The strategy includes a detailed action plan and is developed iteratively with you over several rounds.
- Operationalization and strategic monitoring
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elaboratum does not stand for strategies that end up in a drawer. We stay on board until the digital strategy is properly operationalized and the organization begins to embrace the change process. In consultation with you, we help management (or particularly challenged operational teams) stay the course and make smart adjustments as needed.
Discover your customer-centric digital strategy. Let’s reach your goals together!
Let’s get down to business
Rainer, what does really matter?
After >1,000 projects for >350 customers, we know the real success factors in digital business: scalable technologies, a meaningful database and behavioral insights for true user understanding. Whoever masters this wins the game.
