customer Research
Understanding people today – for the customer-centric solution of tomorrow
Whether for the empirical analysis of product ideas, marketing effectiveness or customer needs – customer-centric digital business requires good user research and in-depth market research. We help you choose the right method, design the content and execute the research. For deep insights and true customer centricity.
Our Promise
Understand your customers. Sounds simple, but getting it right is complex. We provide maximum validity and reliability. We do this by combining customer research and experimental methods.
Deep Dive
Our services in detail
- Empirical personas: Really understanding customers
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Understand what your target group really needs and wants. Our team of psychologists and research professionals methodically decode the needs behind your customers’ behavior. Whether through in-depth interviews, online surveys, observations or experiments: We identify patterns in complex customer behavior and develop empirical personas that do not end up in a drawer, but become the strategic linchpin of all customer touchpoints.
- Experience labs: Better websites, stores and applications
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Today, every major digital project must be accompanied by user-centered methodology. In the MVP, pilot and rollout phases, we consult with the people who will be using the digital interface. In our experience labs, we evaluate how well a product or application meets user needs on a task basis. We use interview, observation and neuro-science methods. The result of an experience lab is a structured evaluation of the existing stumbling blocks, from which we derive concrete measures.
- Brand tracker: Keeping an eye on brand and market
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IIn today’s fast-paced digital marketplace, keeping track of your brand and your competitors can be a real challenge. With our brand tracker, you get a precise monthly or quarterly view of your brand’s performance and that of your competitors. This allows you to react quickly and manage your brand more effectively, even in international settings.
- Trust tracker: Trust as the basis for long-term customer relationships
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Trust is the foundation for any interaction. But trust is hard to measure. With the elaboratum trust tracker, we identify the factors that are responsible for a lack of trust — globally, or contact point by contact point. Based on these findings, we develop effective measures to systematically increase the trust of your customers.
- ImpliX: Understanding customers’ implicit decisions
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Whether we like something or not is often decided subconsciously in the first few seconds. This is why it is often difficult for customers to describe moments of exitement and frustration afterwards. With ImpliX, we can measure unconscious perceptions and decision aspects and can thus generate additional insights into the emotional experience in the customer journey in order to eliminate conversion killers and emotionally charge products.
Our Aspiration
We don’t like to talk about ourselves. But our customers do.
“The brand tracker provides us with a very effective monthly insight into our position in the market.”
Josephiné Chamoulaud
CMO, Smile Versicherung
“Using data-based segments, elaboratum clearly identified the target groups in B2C and B2B and designed the concept to fit very precisely.”
Reinhard Janning
Chief Platform Officer, XEMPUS AG
“With the periodic marriage survey, elaboratum has optimally helped us to gain insights into our brand and customer behavior and to prepare them for the C‑level.”
Helena Esau
Director Marketing TOM TAILOR
Together we will find the answers to your questions.
Let’s get down to business
Rainer, what does really matter?
After >1,000 projects for >350 customers, we know the real success factors in digital business: scalable technologies, a meaningful database and behavioral insights for true user understanding. Whoever masters this wins the game.
