CRM & Data Driven Marketing
No customer relationship without data
Take the initiative now: Build strong customer relationships and retention by creating and leveraging a solid data foundation!
Technology, legislation, and customer behavior are changing dramatically, and digital customer engagement is suffering. We help you to build strong customer relationships – now more than ever. Our goal is to o take your business to the next level with modern technology and data analytics.
Data chaos! What does a successful data strategy look like today?
Personalization strategies based on first party data
Our services in detail
- Survey and classification of the data maturity
Inventory of the current situation with regard to technology setup, data management, data processing and data activation as well as gap analysis to a jointly defined target picture as the basis for an action roadmap.
- Establishing a solid data foundation for operationalization and data activation
Building 360° profiles (golden records) is the foundation for building long-term customer relationships. Only when all knowledge about individual customers is centrally aggregated, processed, and prepared for activation can companies successfully address customer needs in digital business.
- Operationalization, structuring, prioritization & implementation of use cases along the customer journey funnel
Develop audience-specific activation strategies and test them with on- and off-site use cases.
- Development of vision, target image and strategy for building long-term and sustainable customer relationships
Developing and describing a clear vision and roadmap of how an organization wants to manage its customer relationships in the future and how to achieve it. The goal of building long-term, sustainable customer relationships is to create a strong bond with customers based on trust, loyalty, and satisfaction.
- Implementation of a neutral system and service provider selection
The selection of new customer-facing systems and service providers (e.g. CRM) is an important process to ensure that the company chooses the best technical solution and service provider for its needs. We help our clients conduct an objective and auditable evaluation of different systems and service providers to select the best option for their specific business model and processes.
We don’t like to talk about ourselves. But our customers do.
“With a fresh look at our critical issues, a structured audit was conducted that absolutely convinced us. We are very grateful for the results!”Scherwin Kazemi
Executive Project Lead, Allianz Kunde und Markt
“elaboratum was able to show a very strong knowledge in the legal area as well as in the tool and data area. Also humanly a clear recommendation from me.”Rainer Schennach
Head of Omni-Channel Customer Intelligence, ADAC SE
“Finding the right CRM agency requires carefully recorded requirements, extensive market knowledge, clear briefings and a structured decision-making process. The elaboratum team supported us significantly with a high level of commitment.”Eddy Perner
Head of Consumer Engagement Program, Ferrero Deutschland GmbH
Let’s get down to business