Data-driven customer centricity
Real customer proximity & sustainable growth
Excellent customer experiences are data-driven today. But only the right technology and seamless processes turn raw data into relevant dialogues. We orchestrate this interaction for you. The result: a true 360° view that helps you not only understand customers, but also inspire and retain them profitably in the long term.
The challenge
Do you recognize yourself?
Problem
- Isolated data silos prevent a holistic view of customers and lead to inconsistent experiences across different channels.
- Generic mass communication based on the watering can principle misses the actual customer needs and is increasingly losing its effect.
- Valuable potential for increasing sales and customer loyalty remains unused because there is no clear strategy for data activation.
Solution
- Development of a clear data and CRM strategy that focuses on your individual business goals and provides a measurable roadmap.
- Building an integrated tech stack and breaking down data silos to create a real and actionable 360° customer view.
- Activation of the data for automated and personalized communication along the entire customer journey. From the first contact to long-term loyalty.
Business Value
- Increase in marketing efficiency and ROI through targeted, data-based campaigns that minimize wastage and increase conversion rates.
- Increase in customer lifetime value and customer loyalty through relevant, personalized experiences that create genuine loyalty.
- Sustainable competitive advantage through a deep understanding of customers, enabling fast and well-founded business decisions.
Our service modules
From data point to customer enthusiasm
To generate sustainable growth from data, we focus on six key levers. Depending on the maturity level of your company, tailored to your needs.
Our approach
Structured and collaborative to the goal
We do not believe in standard solutions. Our approach is a proven, four-stage process that we adapt individually to your goals and your starting position.
1.
Analysis
Analysis of the entire data value chain from data collection to target group approach.
You gain clarity about your data and recognize unused potential.
2.
Strategy and Vision
Development of a customer-oriented and data-driven strategy for long-term relationships.
You get a clear vision and an actionable plan for your growth.
3.
Concept development
Tailor-made audience frameworks, personalized use cases and user-friendly as well as legally compliant customer consents.
You benefit from solutions that exactly meet your requirements.
4.
Operationalization
Development during implementation, implementation support and enabling of the organization
You successfully implement your strategy and strengthen your organization in the long term.
Simply put
What You get from Us
Strategic clarity and roadmap
An understandable, prioritized roadmap that shows you exactly which measures have the greatest leverage for your growth and which resources are required for this.
Future-proof technology architecture
A clear concept for your marketing technology landscape that breaks down silos, enables seamless customer journeys and serves as a well-founded basis for future investments.
Efficient & scalable processes
Documented and optimized marketing workflows that relieve your team, demonstrably increase efficiency and create the basis for further growth.
Measurable success through KPI dashboards
We make the performance of your marketing activities transparent — in real time and at a glance. With our tailor-made dashboards, you replace mere assumptions with valid data. This gives you a reliable basis for continuously optimizing your campaigns.
Skilled and motivated teams
Practical training, easy-to-understand instructions, and collaborative work ensure that your employees confidently apply the new processes and tools, and that the data-driven culture is embedded in the company.
Convinced? Get in touch with us now.
Or learn more in our deep dive.
Deep DIve
Find out here in detail what we can achieve for you.
- Analysis & Audit
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What we do: We dive deep into your company. Using data analyses, stakeholder interviews and system audits, we create a 100% transparent view of the status quo of your digital marketing and your customer data (your Digital Maturity Level).
Your result: You receive a well-founded maturity analysis and a clearly prioritized list of quick wins and strategic potentials. You know exactly where the greatest levers for more marketing efficiency lie.
- Strategy & Vision
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What we do: Based on the analysis, we develop a tailor-made, data-driven marketing and customer strategy. We define clear goals (KPIs), target group segments and the overarching vision for your customer-centric marketing.
Your result: A strategy supported by all stakeholders and a clear roadmap for the next 12 – 24 months. Every future measure is aligned with a measurable goal.
- Concept development
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What we do: We translate the strategy into a concrete plan. This includes the design of the future technology landscape, the design of optimized marketing setups & processes as well as the conception of personalized customer journeys.
Your result: A detailed solution concept that serves as a clear decision-making basis for technology investments and as an exact guide for implementation.
- Marketing & Activation
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What we do: We bring the strategy to life. We implement the technology, automate campaigns using AI enhanced marketing and play out the first personalized customer dialogues. We often start with an agile pilot project to deliver measurable results quickly.
Your result: A functioning system that creates relevant customer experiences and immediately begins to produce measurable results (e.g. higher conversion rates, more qualified leads).
- Change & Organization
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What we do: The best technology only works with the right people. We accompany the change in your company, train your employees, define new roles and establish a data-driven working culture.
Your result: An empowered and motivated team that confidently masters the new processes and systems and can secure and expand success independently in the long term.
Ready for a free & non-binding first consultation?
Our promise
Strengthening customer relationships in the face of technological and legal changes
Learn how to better understand your customers and make better decisions.
Jasmin Altenhofen
Senior Director
+49 151 209 861 43
jasmin.
Leverage your data as the key to informed decisions and long-term profitability. Let’s set the course for sustainable customer relationships together. Contact me now for a no-obligation consultation.
Best regards,
Jasmin