Digital Maturity Assessment
Discover
digital potential
For greater efficiency and customer centricity. We assess your company’s digital maturity, identify optimization potential along the marketing funnel, and compare your performance with relevant industry standards. Creating the foundation for sustainable growth and targeted digital development.
>50
assessments carried out since 2021
13
subcategories with benchmark comparison
100+
actionable best practices
Digital Maturity Assessment at a Glance
What?
The Digital Maturity Assessment (DMA) measures how digitally mature an organization is by evaluating key dimensions: Customer Experience, Journey Management, Technology Stack, Organisation and Data Management.
Why?
- Objective and comprehensive assessment of your digital maturity
- Competitive benchmarking across key dimensions
- Specific action areas for your digital transformation
- Structured approach to enhance digital capabilities across your entire organization
Why?
Assessment of your digital capabilities and processes:
- Conducting workshops
- 106 qualitative questions
- Collection of 22 KPIs
Evaluation based on established industry standards:
- Detailed analysis
- Spider 360-degree maturity report
- Qualitative analysis
- Benchmark comparison
Development of a roadmap and specific action areas for digital transformation:
- Based on 100+ industry best practices
Convinced? Get in touch with us now.
Or learn more in our deep dive.
Deep DIve
Everything You Need to Know About the Digital Maturity Assessment
- How long does a typical Digital Maturity Assessment take?
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A complete DMA typically takes 6 – 8 weeks. This includes initial goal alignment, data collection, analysis, and the creation of the final report with recommendations.
- Which companies is the DMA suitable for?
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Our DMA is scalable and can be tailored to companies of any size, from SMEs to large corporations. The methodology remains the same, but the scope and depth of the analysis are tailored to your specific needs. The assessment can be conducted for the entire company or for individual departments, business units, or subsidiaries. In addition, we can align the DMA to specific focus areas and adapt the questions and evaluation accordingly. This enables focused insights and the development of targeted improvement measures for the relevant areas of the business.
- Which industries is the DMA suitable for?
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We offer our Digital Maturity Assessment across industries and tailor it to your specific requirements. With our flexible approach, we create customized analyses that are precisely aligned with your industry and business goals.
- What resources are required from companies?
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We need the involvement of key people from different departments for interviews and workshops. They should be selected to provide a holistic view of existing marketing and campaign practices, processes and organizational structures, IT infrastructure, as well as data management and usage. Access to relevant KPIs is also required. An internal project manager as the main point of contact is recommended.
- How are the results presented?
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You will receive a comprehensive report containing your current digital maturity, benchmark comparisons, detailed analyses, and specific recommendations for action. In addition, we present the results in a workshop with stakeholders and address any questions.
- What happens after the assessment and how often should it be conducted?
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After the assessment, we can support you with implementing the recommendations if needed. We also offer follow-up assessments to measure your progress and adjust the strategy. For optimal development, we recommend repeating the DMA annually or every 18 months. This makes it possible to systematically measure progress and continuously adapt the strategy to new technological developments and market conditions.
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Find out where your digital potential lies.
Joachim Stalph
Managing Director
+49 152 09 29 50 01
joachim.
Use your digital potential for sustainable success. Our Digital Maturity Assessment highlights your strengths and identifies opportunities — as the basis for a holistic digital strategy. Feel free to contact me for a no-obligation conversation.
Best regards
Joachim Stalph