Sustain­ability

Sustain­ability

We build digital bridges to a future worth living.

The big questions of our time are decided at the inter­section of digiti­zation and sustain­ability. We don’t just take sustain­ability very seriously inter­nally – we also help our customers seize the oppor­tu­nities of digital sustain­ability and actively shape the trans­for­mation

Our commitment and aspiration in terms of sustain­ability

TÜV Süd certification 2023
Ecovadis Gold Metal 2025
Logo myclimate
Logo Charta der Vielfalt
Seal CO2 neutral website
Logo SBTi
Primeval forest with a stylized light bulb

News

Updates on digital sustain­ability

Ecovadis Auszeichnung Gold 2025

Sustain­ability rating

elaboratum improves to top 5% in EcoVadis rating

Our commitment is paying off: In the latest EcoVadis sustain­ability rating, we have moved up from silver status in the previous year to achieve the gold medal. elaboratum is now one of the top 5% of rated companies in Germany.

Learn more (in German)

Cover des ersten Teils der Studienreihe Policen für den Planeten

Policies for the Planet

Part 1 of our study series on sustainable insurance products

In our three-part study series “Policies for the planet”, we shed light on the most important topic of our time in the context of the insurance industry. We analyze the market and the customer perspective, look at sales and their advisory practices and derive specific recom­men­da­tions.

Learn more here (in German).

Outstretched arm with trophy in hand

For returns prevention

Winner of the GAABS Award 2023

elabo­ra­tum’s innov­ative approach to avoiding returns has won the Global Associ­ation of Applied Behav­ioral Scien­tists (GAABS) award (overall winner). The high-ranking jury panel found that behav­ioral economic approaches were used in an outstanding way to solve an ecolog­i­cally urgent problem. elaboratum won the award in the final against teams from Saudi Arabia, Spain, South Africa and the UK.

Learn more (in German)

Cover des Whitepapers " Die Psychologie der Retoure"

Study

The Psychology of Returns

Returns have a massive impact on the CO2 footprint of the entire industry and cost e‑commerce companies money and customers time. So there’s no question that reducing returns is in the interests of everyone involved. But how can online retailers persuade their customers to shop in a way that reduces returns? elaboratum, together with behamics and the University of St. Gallen, conducted the world’s largest field exper­iment with more than 100,000 online shoppers.

Learn more (in German)

Planet

Our path to net zero

Our carbon footprint for 2022

Verified by TÜV Süd

Our carbon footprint for 2023

We are pleased to share our verified CO2 footprint — an important step on our path to environ­mental respon­si­bility. Our carbon footprint (in accor­dance with IS014064 and the GHG Protocol) has again been audited and officially confirmed by TÜV Süd Industrie Service for the year 2023! This shows that we are serious and that there is no room for green­washing. Once again, we have not only taken into account Scope 1 and 2 (heat, energy and electricity at the sites), but also our biggest impact drivers in Scope 3 (business travel, commuting, home working, waste and purchased goods). Our total emissions amounted to 31.47t CO2e in the 2023 financial year and were reduced by 19% compared to the previous year.

You can find the compre­hensive green­house gas report here. The verifi­cation decla­ration from TÜV Süd Industrie Service can be downloaded here. (both in German)

Train driving through a station

Smart travel

Trains over Planes Policy

We want to reduce our ecological footprint and actively contribute to achieving climate targets. That is why we have intro­duced the “train not flight” policy. We ask our employees to switch to rail whenever possible when traveling within Europe. Excep­tions are only permitted in cases of extreme time pressure or if the desti­nation cannot be reached by public transport. We would also like to encourage our employees to use the train more in their private lives in order to have a positive impact on the environment.

Cover Progress Report 2024

UN Global Compact

Publi­cation of the second progress report for 2024

As a member of the UN Global Compact, we are also committed to the principles of sustainable and respon­sible business in 2024. Our goal is to make continuous progress in the areas of human rights, labor standards, environ­mental protection and anti-corruption.

In our second progress report, we provide a trans­parent account of the measures we have taken, the results we have achieved and the challenges we are still working on.

Click here for the full report. (in German)

Logo myclimate

Our Contri­bution

Supporting climate protection projects with myclimate

Our focus is on consis­tently reducing our emissions. Never­theless, there are currently still unavoidable emissions, the full amount of which we have been contributing to climate protection projects since 2020. For the emissions verified by TÜV Süd Industrie Service for 2023, we have volun­tarily made a contri­bution to climate protection through our partner myclimate. You can find the confir­mation here.

These contri­bu­tions are used to support climate protection projects in Africa, Asia and Latin America. These projects meet the highest inter­na­tional standards such as the Gold Standard, Plan Vivo and VCS and actively contribute to the UN Sustainable Devel­opment Goals (SDGs). In addition to reducing green­house gases, the projects make a valuable contri­bution to social, ecological and economic devel­opment in the respective regions.

People

Focus on people and society

Award Great Place to Work 2023

Award

Top-Company and Great Place to Work

People are the main focus at elaboratum: sometimes they are our customers, sometimes they are the customers of our customers, but always our employees as well! That’s why we do every­thing we can to create a positive working environment in which everyone can develop according to their strengths. Every year, this is also recog­nized by third parties: In 2023, we were once again awarded three top rankings in the “Great Place To Work” compe­tition: 3rd place in the “Kleiner Mittel­stand” (small and medium-sized businesses) category, 2nd place in the “Consulting” category and 2nd place in “Bayerns beste Arbeit­geber” (Bavaria’s best employers)!

Colored pencils in many colors with smileys, representing diversity

equalo­ratum

The path to more diversity

As a company that often operates in indus­tries that are male-dominated and that has an all-male partner board, we are aware of the respon­si­bility and challenge of promoting diversity every day. Our internal equalo­ratum team organizes trainings, reviews and optimizes processes, informs and raises awareness. Even though we are making continuous progress, we are not yet where we want to be.

Building blocks with the words: Ethics, Respect, Honesty, Integrity

Code of Conduct

A clear ethical framework

Our code of conduct defines elaboratum’s ethical and moral principles and is binding for all employees. It ensures that we act in accor­dance with legal require­ments as well as our own values and standards and provides our team with clear guide­lines on how to act in various situa­tions. We live an open corporate culture anyway, but in excep­tional situa­tions it proves useful if all employees follow the same code.

You can find our code of conduct here (in German).

Logo Charta der Vielfalt signed

Commitment

Diversity Charta signed

Charta der Vielfalt e.V. is the largest employer initiative to promote diversity in companies in Germany. At its heart is the “Charta der Vielfalt” (Diversity Charter), which was estab­lished to recognize and include diversity in work culture. elaboratum has signed this charter expressly endorses the values formu­lated in it, as have more than 4,900 other companies.

Projects

This is how we help our customers achieve greater sustain­ability.

Strategy: sustain­ability and digiti­zation strate­gi­cally integrate

With many years of expertise in sustain­ability and digital­ization, we know how to combine both topics for the benefit of our customers. Sustain­ability is essential for long-term success, and digital­ization offers the oppor­tunity to make sustain­ability more effective and conserve resources. Experts widely agree that the upcoming sustain­ability trans­for­mation will be bigger than the digital trans­for­mation. We under­stand both worlds and help you find your very own strategic positioning.

Product devel­opment: How do you design sustainable digital products?

In our big behav­ioral design unit, we have developed products that inspire and win hearts. We now apply this knowledge in the design of sustainable products. This allows us to effec­tively close the gap between customers’ good inten­tions and good decisions. Customer insights, market research, agile methods and in-depth sustain­ability expertise are also used.

Returns audit: 58 points that influence your returns

Just 1% fewer returns can mean 20 – 30% more profitability. From a sustain­ability perspective, this is at least as valuable: every return avoided saves signif­icant emissions and resources. With our expertise in e‑commerce and sustain­ability, we are the right partner when it comes to putting an end to the annoying issue of unnec­essary returns.

User Experience: green claims and UX – how do they fit together?

Green claims (i.e., sustain­ability promises), such as the attribute “sustainable” itself, must hence­forth be substan­tiated and proven — this is stipu­lated by EU regula­tions. As a result, there is a risk of new asterisk texts, footnotes and infor­mation overload. A detri­mental effect on UX is very likely. We find ways to set up your online marketing and commu­ni­cation strategies so that customer needs and compliance are in harmony.

Refer­ences (in German)

We don’t like to talk about ourselves.
But our customers do.

Christian Sothmann

“When expanding our business model, elaboratum identified precisely those points that are crucial to strength­ening the customer relationship even during the change process.”

Christian Sothmann
Co-Founder, flip
Ralf Blumenthal

“Textbook green product design approach. We have now found the way to give our energy efficiency product signif­i­cantly more edge and appeal.”

Dr. Ralf Blumenthal
Head of Siemens Grid Software Middle East, Siemens Energy
Andreas Büning

“Thanks to green nudging, we were able to signif­i­cantly increase not only the conversion rate but also the adherence to deadlines, thus avoiding many unnec­essary shield trans­ports.”

Andreas Büning
Head of Digital and Innovation, Carglass

Network & Partners

Strong alone, unbeatable together!

Sustain­ability and the path to a livable future is not a task that can be tackled alone. That is why we are delighted to have committed and enthu­si­astic partners at our side. They are key drivers and an important regulator for the devel­opment of our approaches to greater sustain­ability in the digital space.

With our expertise in people & behavior, we build digital bridges to a livable future. We use this expertise to help companies improve their impact. Feel free to contact us.
Ann-Kristin Johänning

Ann-Kristin Johänning

Managing Consultant