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Human answers to digital challenges

Welcome to elaboratum. We are redefining digital consulting. With a consistent focus on the people behind every decision, we guide your digital project to success. That’s why leading companies in the digital business have trusted us for over 12 years.

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Two elaboratum employees talking

Our conviction

Relation­ships are the key success factor for your digital project. Because your customers, your prospects, and your employees have one thing in common: they are people.

To reach people and be successful in the digital world, you need the best expertise in technology, data management, and behav­ioral science.

Discover what we can achieve together.

>1000

successful projects (and one failed, feel free to ask)

950

years of digital experience, and it keeps growing every year 😉

75

passionate people (and 4 dogs)

Top Consultant 2024 award

Recog­nized as Top Consultant 2024

Kununu Top Company 2024 seal

Awarded by Kununu as Top Company 2024

Great Place to Work seal

Recog­nized as Great Place to Work 2024

Point of View

This is important to us right now

Utiq Trusted Partner Programme

Partnership with Utiq

Digital adver­tising rethought. Setting new standards in digital marketing through partnership with Utiq

Cover des Whitepapers "Mehr Kundennähe dank Zero-Party-Daten"

Whitepaper: More customer proximity through zero-party data

Zero-party data as an essential basis for successful data-driven marketing

Cover of the whitepaper "Overcoming the Strategy Implementation Gap"

Whitepaper: Overcoming the strategy imple­men­tation gap

Sustainable organi­za­tional devel­opment through systematic capability building

Cover des Whitepapers " Die Psychologie der Retoure"

Publi­cation: The psychology of returns

How behav­ioral design can signif­i­cantly reduce the return rate in e‑commerce

Verleihung Top Consultant: Joachim Stalph, Dr. Christian Wulff und Dr. Philipp Spreer

TOP CONSULTANT awarded

elaboratum one of the best consul­tancies in Germany according to customer ratings

Cover des Podcast Customer Love Folge 0

Podcast „Customer Love“

About the new thinking model in digital business “R(elationship)-Commerce”

Relationship Commerce

Relation­ships: The new currency in digital business

Data strategy, marketing technology and psychology are merging into one disci­pline: relationship commerce is the new strategic mindset for the digital success of the future.
Joachim Stalph

Joachim Stalph

Managing Partner

joachim.​stalph@​elaboratum.​de

Focus indus­tries

Born digital.
At home in all indus­tries.

Because people make decisions every­where and companies face similar growth challenges, we can apply our insights, skills, and consulting methods almost univer­sally in the digital business. We do this partic­u­larly often in our four focus indus­tries.

E‑commerce: retail & manufac­turing

E‑commerce is in our DNA. Founded in 2010 as one of the first consulting firms with a clear digital focus, elaboratum has helped over >100 ambitious manufac­turers and retailers optimize and scale their digital businesses. Whether it’s cross-channel processes, tech stack, data management, shopping UX or reducing returns — give us a call.

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Our refer­ences in e‑commerce (in German)
Insurance & insurtech

Our mission in our projects for insurance companies is to present complex products online in a simple way and to sell them effec­tively. We are proud to have worked with many influ­ential companies over the years. Top topics in this industry include effective customer journeys, digital excel­lence, data management, person­al­ization, product design and presen­tation, and customer portals.

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Our insurance refer­ences (in German)
Banking, finance & fintech

A fast-paced, technology-driven business with a strong depen­dence on macro trends and highly demanding customers – finance makes our eyes shine! Whether it’s online brokers, tradi­tional or digital banks, fintech, or payment providers, we help develop perfect journeys and products, streamline processes, and turn customers into fans.

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Our finance- & banking refer­ences (in German)
Telecom­mu­ni­ca­tions

A commodity market that only functions based on price? Far from it – the telco business is so much more. In an oligopoly, the details make the difference: Which checkout provides the perfect experience? Which provider has the best digital commu­ni­cation channels? Who excels in on-site and off-site person­al­ization? Who can differ­en­tiate themselves from the compe­tition through agile, test-based approaches? We help win the tough battle for customer favor.

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Our refer­ences in the telecom­mu­ni­ca­tions sector (in German)

And many more: energy providers, indus­trial sector, public author­ities, digital services, education, pharma­ceu­ticals, automotive – reach out to us.

Board of advisors

Inspired by thoughts leaders.

We work with the brightest and most successful leaders in the digital economy. Our board of advisors ensures that your project gets a head start.

Mirko Caspar
Dr. Mirko Caspar
ex Co-CEO, Mister Spex
Ulrich Hafenbradl
Ulrich Hafen­bradl
Co-Founder and Chairman of the Super­visory Board, Trusted Shops
Miriam Wirsing
Miriam Wirsing
Vice President Portals, Telefónica Germany
Nam Hoand Dong
Nam Hoang Dong
Group Director IIT Customer Inter­action, Aldi Digital Services GmbH
Thorsten Heckrath-Rose
Thorsten Heckrath-Rose
Managing Director, Rose Bikes
Lasse Giese
Lasse Giese
CEO and Co-Founder, CRU GmbH
Thomas Bergmann
Thomas Bergmann
Director Technology, Telefónica Germany
Philipp Rauschnabel
Prof. Dr. Philipp Rauschnabel
Professor and Expert for Augmented Reality, Univer­sität der Bundeswehr München
David Rost
David Rost
Founder & CEO, Investor, MYTY Group
Kai Hudetz
Dr. Kai Hudetz
Managing Director, IFH Köln
Philipp Singer
Philipp Singer
Chief Commercial Officer, reBuy reCom­merce GmbH
Burkhard Henn
Burkhard Henn
Chief Marketing Officer, Raisin
Otto Eichhorn
Otto Eichhorn
ex Managing Director, Martin Bauer Group
Claudia Lehmann
Prof. Dr. Claudia Lehmann
Managing Director and Professor for Digital Innovation, JOSEPHS & HHL Leipzig
Stephan Hong
Stephan Hong
SVP eCommerce, Sixt
Stefan Lein
Stefan Lein
Director Digital First, Google
Sandra Kölbl
Sandra Kölbl
Head of Marketing, Direct Sales & Business Devel­opment, ADAC Versicherung
Sasa Stjepanovic
Sasa Stjepanovic
Senior Vice President Digital, Data & AI

Purpose

Sustain­ability in our DNA

Since the foundation of elaboratum, sustain­ability has been at the centre of every­thing we do. We regularly record our CO2 footprint in accor­dance with the strict standards of ISO 14064 and the GHG Protocol and have this verified by TÜV Süd Industrie Service. This shows that we take respon­si­bility and that green­washing has no place in our company. We are contin­u­ously working to further reduce our emissions with targeted measures.

Our expertise in sustain­ability also flows directly into our consulting projects. We support companies in devel­oping effective sustain­ability strategies, designing sustainable products, avoiding returns and making sustain­ability commu­ni­cation credible — both inter­nally and exter­nally. Our aim is not to give green­washing a chance.

Our strategic goal is clear: every project should make a contri­bution to sustain­ability.

Sustainability seals for elaboratum

Ambition

Our partner­ships, networks and awards in sustain­ability

Footprint made out of leaves

Status Quo

We report on our Carbon Footprint 2023

Cover des ersten Teils der Studienreihe Policen für den Planeten

Publi­ca­tions

Studies on digital sustain­ability at elaboratum

Cover Progress Report 2024

Progress Report for the year 2024

Our progress on human rights, labor standards, environ­mental protection & anti-corruption