Agil in Richtung Ziel: Neue KPIs & OKRs für einen DAX Konzern

Aufgabe

Neue Projekt-Teams und Arbeitsweisen kennenlernen

Das Ziel vor Augen: die bestehenden Abteilungen in bereichsübergreifende, skalierbare SCRUM-Teams zur Effizienzsteigerung der Content-Produktion (Produkt, SEO, Redaktion, Analytics, Vermarktung) zusammenzuführen.

Lösung

Agil in Richtung Unternehmensziele

Um dieses Ziel zu erreichen, wurde ein umfangreiches Change Management in den beteiligten Teams und Schnittstellen betrieben, um die individuelle Entwicklung der neuen agilen Organisationsform voranzutreiben. Die Vorgehensweise des agilen Prozesses wurde je nach Bedarf des Content-Produktion-Bereiches adaptiert und Rollen sowie Verantwortungsbereiche definiert. Die Mitarbeitenden wurden in agilen Arbeitsweisen geschult und entlang der Einführungsphase über mehrere Sprints hinweg begleitet.

Ergebnis

Ein neues KPI-System mit OKRs für einen frischen Start

Das Ergebnis war eine Einführung eines neuen KPI-Systems zum Performance-Reporting anhand von Objective Key Results (OKRs). Darüber hinaus konnte ein neues CMS-System etabliert und neue Content-Templates erstellt werden.

Weitere Referenzen

Überzeugt? Vereinbaren Sie ein unverbindliches Kennenlernen mit unserem Experten-Team.

Kontakt aufnehmen

Wie wir arbeiten und was uns wichtig ist

Was kann elaboratum für mich tun?

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