Es lebe das kundengetriebene Marketing!

Details zum Whitepaper

Das datengetriebene Marketing steht vor einer – wenn auch nicht freiwilligen – Revolution.

Die neue Datenschutzgrundverordnung eliminiert 3^rd-Party-Cookies, sodass die über Cookies generierten wertvollen Insights zum Nutzerverhalten der Vergangenheit angehören. Was nun? Unternehmen müssen selbst Herr über ihre 1^st-Party erhobenen Daten werden und eine Customer Intelligence aufbauen. Wenn dies gelingt, eröffnen die so gewonnenen User-Identitäten viel mehr Möglichkeiten als Cookies: Sie gestatten ein vollumfassendes User-Verständnis, beschreiben den User in Bewegung und stellen seine Customer Journey – sogar mit Prognosen für die Zukunft – dar.

Erfahren Sie in unserer Whitepaper-Serie, wie Sie user-zentrierte Customer-Journeys schaffen, User kontinuierlich und kanalabgestimmt ansprechen und mit Marketing-Orchestrierung Ihre Marketing-Budgets effizient einsetzen.

Mit Teil 1 „Bye bye datengetriebenes Marketing: Es lebe das kundengetriebene Marketing!“ stellen Dimitrios Haratsis und elaboratum die Neu-Konstruktion des datengetriebenen Marketings als kundengetriebenes Marketing mit den Disziplinen Datenmanagement, Customer Intelligence-Aufbau und Customer Journey-Gestaltung detailliert vor.

Whitepaper: Bye bye datengetriebenes Marketing: Es lebe das kundengetriebene Marketing!

Autoren

Dimitrios Haratsis

Dimitrios Haratsis

Joachim Stalph

Joachim Stalph

Jetzt kostenlos anfordern

Zusammen finden wir die richtigen Bausteine für Ihren digitalen Erfolg.

Kontakt aufnehmen

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