Mehr Kundennähe dank Zero-Party-Daten

Whitepaper

Mehr Kundennähe dank Zero-Party-Daten

#customerexperience #datengetrieben #marketingstrategie #zeropartydaten

Erfahren Sie, wie Sie mit einer gut aufgesetzten Zero-Party-Datenstrategie datenschutzkonform Informationen über die realen Wünsche, Präferenzen und Kaufabsichten Ihrer Kund*innen gewinnen und effizient aktivieren. In Zeiten großer Datensensibilität auf Seiten der Kundinnen sind Zero-Party-Daten ein kraftvolles Instrument, um Ihre Marketingstrategie zu optimieren und die Kundenbindung durch eine transparent personalisierte Customer Experience zu erhöhen.

Details zum Whitepaper

Zero-Party-Daten werden direkt und freiwillig von Kund*innen bereitgestellt, spiegeln reale Wünsche, Präferenzen und Kaufabsichten wider und sind somit eine essenzielle Grundlage für erfolgreiches datengetriebenes Marketing. Dieses Whitepaper zeigt Ihnen, welche Strategien es zur Datenerhebung- und ‑aktivierung gibt.

Sie erfahren:

welche Vorteile Zero-Party-Daten haben
welche Anwendungsfälle sich für eine Zero-Party-Datenstrategie eignen
welche Ansätze es zur Datenerhebung gibt
worauf es bei der Datenerhebung ankommt und welche Fehler es zu vermeiden gilt
wie aktuelle Umsetzungsbeispiele aus dem Markt aussehen

Cover des Whitepapers "Mehr Kundennähe dank Zero-Party-Daten"

Autor*innen

Sophie Schönenberger

Sophie Schönenberger

André Schulz

André Schulz

Jetzt kostenlos anfordern

Zusammen finden wir die richtigen Bausteine für Ihren digitalen Erfolg.

Kontakt aufnehmen

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