Behav­ioral Product Design

Silicon Personas are AI-based, virtual target audience profiles generated from aggre­gated and weighted user data. They are used early in the devel­opment process and impres­sively simulate real customers. Through targeted prompting, they provide precise insights into needs, behavior patterns, and pain points – thus enabling a data-driven alignment of product ideas with the actual require­ments of the target audience.

Behav­ioral Product Design delivers a data-driven, robust business case by subjecting product ideas developed with the help of behav­ioral psycho­logical principles and AI to Fake Door Tests.

This allows important key questions to be answered before the final devel­opment of the product idea:

• Were product concepts developed with a good product-market fit?
• Which value propo­si­tions and adver­tising materials work?
• Can demand be generated? If so, for which target audience?
• What are the optimal price points for the product?

Finally, we can precisely quantify the “Cost per Order Intention,” how large the achievable market can be estimated, and what revenue and earnings potential a new product has.

Painted Door Testing serves to validate your product ideas. Behav­ioral psychology has taught us the following insights about human consciousness: Customers, without actually being in a real decision-making situation, cannot correctly state how they would behave in a certain situation and therefore cannot answer in a survey whether they would buy a product or not. Therefore, it is crucial that the selected concept variants are tested against the real purchasing behavior of customers.

For this, ads are placed on social media platforms or Google, which bring real people in real need situa­tions to real landing pages, which, like the adver­tising materials, were developed based on Behav­ioral Design and with the help of AI. In the ads, customers encounter the product presen­tation of the product ideas and make real purchasing decisions. Afterward, it is disclosed in an appre­ciative and cooper­ative manner that it was a test. Thus, we sell your product ideas – if desired, under anonymous names – to real customers under real environ­mental condi­tions before they have even been developed.

During Fake Door Testing, ads are displayed on social media platforms or Google. Because the algorithms of social media and adver­tising platforms are optimized for maximizing inter­action with ad banners, they always display our ads where the proba­bility of encoun­tering existing interest is highest. Thus, they accurately identify the optimal target audience, which we can then exten­sively under­stand directly with the help of social media profiles and address later on.

During Fake Door Testing, ads are placed on social media platforms or Google, which bring real people in real need situa­tions to real landing pages where real purchasing decisions are made.

During this process, it is deter­mined what click-through rates (CTR) and costs per click the individual product ideas entail. At the end of Fake Door Testing, the exact marketing costs per product order for the individual product ideas can then be deter­mined, and the best-performing product concept can be identified.

With the product idea that performed best during Fake Door Testing, we then proceed to an iterative optimization, where we determine the subtleties of product compo­sition and ideal pricing using the same method­ology.

Our approach is partic­u­larly suitable for teams and organi­za­tions that want to not only intuitively develop innov­ative ideas but also system­at­i­cally validate them before investing in extensive devel­opment and rollouts.

Whether product management, UX/UI design, marketing, business devel­opment, or strategy depart­ments – Behav­ioral Product Design creates added value wherever central questions need to be answered:

• Which product ideas are truly promising?
• Which target audiences respond best to my value propo­sition?
• Which pricing strategy maximizes my conversion and revenue?
• How can I make informed marketing decisions – based on real user behavior instead of mere surveys?

Especially in the interplay of product and marketing, the strength of the approach becomes apparent: With methods like Painted Door Testing, Silicon Personas, and real-world data, a robust business case is created – and this applies not only to new products but also to reposi­tioning, market strategies, or optimiza­tions of existing offerings.

Behav­ioral Product Design is thus ideal for companies that truly want to listen to their customers – and are willing to make data-driven decisions that show impact.

Take your team’s behav­ioral psychology & conversion rate optimization to the next level – book a seminar now.